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Robert Last

CCA

Director of Research



Bob Last is the Director of Research & Content for CCA. He has over 20 years experience in customer service and technical support contact centers. He has numerous industry certifcations and has been a practioner, consultant,and trainer in the contact center area. He is the author of dozens of books, articles and papers on customer service and contact center operations. Bob is a double graduate of Cleveland State University and lives in Cleveland with his cat Cinder.

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My Articles

So Many Channels, So Little Time: How to Monitor Multiple Contact Channels

Monday May 14th 12am 0 0 Comments
Complimentary

What is the key to an Effective Quality Monitoring Program?

Wednesday August 17th 2011 3pm 0 0 Comments Quality
Previously recorded on July 26, 2011
Complimentary

Five Considerations in Building a Quality Assurance Program

Wednesday June 29th 2011 12am 2 0 Comments Quality Inbound
Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives. — William A. Foster
Complimentary

One More Time, What Is the Value of Customer Service?

Thursday June 9th 2011 8am 3 1 Comment Customer Service Metrics Measurement
The world of customer service and support still lacks the depth of respect that it deserves, it’s improving each year, but it’s still a struggle to prove that the contact center is more than a black hole. Fulfillment operations where upselling is a routine part of the contact center business has an easier time making a case that they matter to the bottom line of the business. All other types of contact centers have to show their value almost every day.
Complimentary

Preparing the Contact Center for Emergencies

Tuesday May 3rd 2011 10am 7 0 Comments Disaster Recovery Management Customer Service
Every member of a contact center’s leadership team should ensure that each subordinate leader and each employee has an understanding of their individual roles when an emergency plan is activated. In this article we’ll explore some the characteristics of emergencies and how leaders can prepare their employees.
Complimentary
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  • PunksatonyPics (Chris) You know what, having a root canal done without the aid of drugs is preferable to dealing with anyone from @ThreeUK #customerservice #haha
  • SarahHedayati (Sarah Hedayati) The Importance of Management Coaching http://t.co/k2cfNRO4 #custserv #cctr via @ImpactLearning
  • Blankita_n10 (Blanca Navarro) con la fokin groceria no van a lllegar a ningun lado man #customerservice #staples #winchester
  • socialskipper (Sally-Anne) Thank you SO much Chrissy at @cwonderstore for the amazing customer service this morning!! #custserv #win
  • mbarbagallo (Michael Barbagallo) #CustomerService week in review for week ending 5/12/12 http://t.co/sn7EoGcV #custserv #cctr #custexp
  • TravelJobsAgent (Travel Jobs Agent) New #Job Catering/ Hospitality/ Travel Experience Wanted #Liverpool http://t.co/B8rbsKjH #Hiring #Permanent #CustomerService
  • ServiceVantage (Jeff Bennett) @grazie1110 Absolutely. A little personal attention and patience go a long way. #custserv
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  • callcenterdr (Mary Bartels - Cook) Accent shows off new facility in Jeffersonville http://t.co/GFStPGBc #cctr
  • rlconrad7 (Ryan Conrad) Looking for case studies done on having Cust Serv Depts telecommute. Any info is appreciated! #CustServ #customerservice
  • TELUSsupport (TELUS Support) RT @Jany_Jang: @TELUS @TELUSsupport Shout outs to Lorey for her great #customerservice over the phone - need more bubbly personalities like her ;)