Friday February 22nd 7am
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Customer Service
Quality
Conference
Community News
A Quality Assurance (QA) process, in which live or recorded customer interactions are evaluated and scored using standard criteria, is compulsory in most contact centers. The value of these programs is rarely debated. Each month, they move forward like clockwork - another 100 calls evaluated, another round of conversations with agents about their performance, and another set of scores reported. And all for... what?
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