Tuesday December 27th 2011 12pm
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It seems to happen for no apparent reason, and it appears that there’s no way to prevent it—or stop it once it’s started. Any retail business with an online shopping website fears it, yet very few know how to deal with it. Exactly what is this ever increasing, revenue-damaging phenomenon? It’s a common occurrence known as shopping cart abandonment—when a customer buying from a retail website fills their cart with items to purchase, but they never follow through with a transaction. Some revisit the site to purchase items later, but the majority of customers never return.
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